About us
To Provide The Highest Quality & Freshest Fruits to the market
A fruit family with more than 40 years of history, Mr Lee’s father sells sliced fruits in front of Pandamaran flat house. Since then, he started his fruit business. After 5 years, he moved to KL SENTRAL. Mr Lee drove his truck to deliver to various fruit shops and started his wholesale business. Soon afterwards, it started to wholesale fruits in Chow Kit Selayang Pasar. Since 2003, Mr Lee has begun to supply tropical fruits to about 70% of the well-known supermarkets and hypermarket in Malaysia and started with online mode.
In year 2016, we had set up another new factory to cover the high productivity of customer demand. With the high market demand in supermarket and hypermarket, we introduced our strategic of marketing plan in order to achieve a huge stock allocation for our customer. With our strength and mission, we had successfully become one of the important suppliers of supermarket and hypermarket.
With our own farming product, we able to deliver the highest quality fruit from farm to customer. We also use direct relationships with farmers to drive superior quality in sourcing and deliver those fresh products to customers. We work with a variety of farms and makes friends along the way.
We are always on the hunt to find the freshest product for our customers. We are currently are dealing in Imported, local, Vietnam and Thai fruits.
Mission
Delicious, Fresh and High Quality
Vision
We aim to constantly provide our customers the best products and also extend our services to not only be the market leader in developing high quality fruits but also to become a recognized farmer, distributor and packer for all kinds of fruits locally and internationally.
History Of Shieng Hwa Brothers
Since
2012-2014
2015 – 2017
2018 – Now
What we do
Direct Sourcing
We are supporting local farms and making personal connections with growers. We source from the best growers who have the same philosophy in quality and service as we have.
Contract Farming
Contract farming is ensuring we have stock to supply during low season. We have a guaranteed supply of products that meet our specifications regarding quality, quantity and timing of delivery.
Quality
We in cooperation with our local and Thailand growers, do more than our utmost to get it on a daily basis as fresh as possible delivered in our warehouse. We handle a very high level of quality and are constantly working to improve the quality of our products.
Sustainability
We always discuss with the farmers from the outset what to grow and what is in demand during specific periods, so that farmers can plan their crops accordingly. In addition, we will counsels farmers on which govern the production, harvesting and post-harvest handling of fresh fruits.
Why Choose us ?
Experience
Over 40 years’ experience in the fruit industry.
Quality
The company’s products are the highest quality.
Customer Care
We takes extra time to make sure customer is satisfied with the product and service provided. Base of loyal satisfied customer built over the last 40 years.
Supplier
Our company has built a strong personal relationship over many with its main suppliers and receives referrals from supplier’s sales department.
Achievement
